Neurodivergence Isn’t a Superpower - And That’s Okay

The business world loves to call neurodivergence a “superpower.” It’s catchy, it’s uplifting - and it’s everywhere. But as a neurodivergent entrepreneur, I know that this well-meaning myth can actually do more harm than good.

I remember the first time someone called me “inspirational” for thriving in business with ADHD. It was meant as a compliment, but it landed like a weight. Suddenly, I felt pressure to be exceptional all the time - to be the creative genius, the problem-solver, the one who always turns difference into gold. But what about the days when my brain feels like a browser with 47 tabs open, and I can’t remember what I was doing five minutes ago? What about the times I’ve masked my quirks just to get through a meeting, or the exhaustion that comes from navigating a world not built for me?

And don't get me started on being a woman in a patriarchal-built society.

The truth is, neurodivergence is not a magical business advantage. Yes, we bring unique perspectives, creative solutions, and out-of-the-box thinking. But we also face real challenges: sensory overload, executive dysfunction, burnout, and the constant effort of adapting to environments that don’t flex for us. For every story of a neurodivergent founder who “hacked the system,” there are countless others quietly struggling, feeling isolated, or burning out behind the scenes.

The “superpower” narrative glosses over this reality. It can make us feel like failures when we can’t live up to the hype, or like imposters if we need support. It can also encourage masking-hiding our struggles and pretending everything is fine-just to fit the mould of the “inspirational neurodivergent entrepreneur”. But masking is exhausting, and over time, it erodes our sense of self and belonging.

What actually helps? Intentional support, self-awareness and self-kindness, and community. I’ve found that practical strategies - like time-boxing, body doubling, and building a network of people who get it - make a world of difference. Inclusive workplaces that value diverse thinking and offer real accommodations unlock our potential, not just for us, but for everyone. And honest conversations about both the strengths and the struggles are what move us forward.

So, let’s retire the superpower myth. Neurodivergence is complex, messy, and deeply human. We don’t need to be superheroes - we need to be seen, supported, and understood. That’s where real success begins.

If you’re a neurodivergent founder feeling the weight of expectation, know this: you don’t have to be extraordinary to be worthy. You just have to be you-and that’s enough.