The Real Reason Your Marketing Systems Aren't Working (It's Not You)
- Courtney Carpenter
- May 19
- 2 min read
Ever feel like you’re speaking a different marketing language than everyone else? Like you’re trying to follow a recipe that was written for a completely different kitchen-and somehow, no matter how hard you try, the dish just doesn’t come out right?
I get it. I’ve been there.
For years, I tried to force myself into marketing molds that just didn’t fit my brain. I’d read the “expert” advice, try to implement it, and end up burnt out, overwhelmed, and questioning if I was cut out for this whole entrepreneurship thing.
Spoiler alert: It wasn’t me. It was the system.
Why Traditional Marketing Systems Fail Neurodivergent Entrepreneurs
Most marketing advice is built on rigid structures and linear thinking-things like strict schedules, endless to-do lists, and cookie-cutter funnels. But if you’re neurodivergent-whether ADHD, autistic, dyslexic, or just wired differently-these systems can feel like trying to fit a square peg into a round hole.
Did you know?
According to the British Dyslexia Association, about 35% of entrepreneurs in the UK show signs of dyslexia.
The ADHD Foundation reports people with ADHD are 300% more likely to start a business than neurotypical folks.
We’re out here building businesses because traditional workplaces weren’t built for our brains. Yet, the marketing advice we get often ignores how our brains actually work.
Common challenges?
Time management feels like a myth.
Focus is a rollercoaster, not a steady ride.
Consistency? Ha. More like bursts of brilliance followed by burnout.
But here’s the thing: our brains also come with superpowers. Creativity that blows the roof off conventional ideas. Problem-solving that sees angles others miss. Empathy and authenticity that build real connections.
The BlackSheep Way: Marketing Systems Built for Your Brain
So, how do you build marketing systems that actually work for you?
At BlackSheep, we don’t do cookie-cutter. We build custom roadmaps tailored to your unique brain and business. We roll up our sleeves and work with you-not just handing over a strategy and walking away.
We focus on:
ADHD-friendly tools and strategies that fit your energy and focus cycles
Flexibility that honours your creativity and need for spontaneity
Authenticity that lets your true self shine through every marketing touchpoint
Like one client I worked with recently-let’s call her Sarah. Sarah was drowning in generic marketing advice and felt invisible online. Together, we built a step-by-step system that matched her energy highs and lows. Within weeks, she saw a 40% increase in client inquiries and, more importantly, felt confident and in control.
You Don’t Have to Force It
Here’s the truth: you don’t have to force yourself into a marketing mold that doesn’t fit. There’s a better way- a way that honours your neurodivergence as your edge, not your obstacle.
If you’re ready to stop guessing and start growing with marketing systems built for you, let’s talk.
Book your ADHD-Friendly Marketing Audit and get a clear, actionable roadmap.
Join the BlackSheep community and find your tribe.
Let’s build a business that works with your brain, not against it.
Your difference is your superpower. It’s time to unleash it.



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