Brand Signal Audit

Service Description

WHAT THIS IS Two hours. That's it. You bring your product, your category, and everything you know about where you're sitting in the market. I bring the framework, the pattern recognition, and fifteen years of AU market entry experience. By the end, you have a one-page Signal Framework verdict for your brand; cycle stage, window assessment, cycle type classification, and a clear Go / No Go with the reasoning made explicit. This is specifically for one question: is the market ready for what you're selling, and are you positioned to take advantage of it? WHAT YOU GET A one-page Signal Framework verdict for your specific brand and category; not a template, not a generic analysis. It covers: • Cycle stage diagnosis: where your category sits right now, with a confidence rating and the variables that are driving the result. • Window assessment: how wide the window is, how long it stays open, and what compresses it. • Cycle type classification: whether what you're seeing is organic, inflated, hybrid, or displaced growth, and why the distinction matters. • Go / No Go: one clear recommendation, with explicit reasoning. No ambiguity. No "it depends." A position I'm willing to stand behind. Plus three interventions. The three things that, if you do them in the right order, change the outcome. THE FORMAT Two hours on Zoom. Before the session: you send me your Go/No Go tool results, plus a brief on your brand and category. I review it before we start. During the session: we work through the framework together. I ask questions. You provide context. The picture gets clearer. After the session: within 48 hours, you receive the one-page verdict and the three interventions in writing. No lock-in. No follow-up retainer pitch. If continuing to work together makes sense, that conversation happens after — never before. PRICE: $1,500 AUD — invoiced prior to session.