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THE SIGNAL FRAMEWORK
10 variables. One verdict. Know whether the window is open before you move.
THE SIGNAL GO/NO GO
Most market research tells you a category is growing. This tool tells you whether you should enter it — and when.
Score your category against the 10 variables that drive the Signal Framework.
Get a Green, Amber, or Red verdict in real time.
Green — window is open. Move now.
Amber — window is narrowing. Timing matters.
Red — window is closed. Redirect.
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